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To Have & To Hold Eyeshadow Palette
TO HAVE & TO HOLD™ — THE ULTIMATE NEUTRALS PALETTE
A love story, told in twelve shades.
To Have & To Hold™ was born from a dream Alexa had since the beginning of her career: to create the ultimate eyeshadow palette one she could use on her clients and one day wear herself on her own wedding day.
In 2020, that dream became a reality.
Since its debut, To Have & To Hold™ has become a celebrity makeup artist favorite and has been featured in major beauty and fashion publications, loved for its effortless versatility, rich pigment and universally flattering collection of neutrals.
Think of it as the only neutral palette you’ll ever need.
Inside are 12 carefully curated shades ranging from soft pearlescent champagne and sparkling rose gold to warm tans, romantic pinks, rich mochas and deep chocolate browns. Buttery mattes melt seamlessly into the skin while sparkling foiled shades deliver multidimensional, high-impact shine giving you everything you need to create a barely-there everyday eye, signature soft glam, a sultry smoky look or unforgettable bridal makeup.
Designed by a makeup artist. Inspired by a bride. Made to be worn long after the wedding day.
12 shades. Endless looks. One forever palette.